Who pays the card fees when Slice says processing costs the merchant nothing?

Summary

Customers who pay by card cover it. Slice's Dual Pricing posts the card price and gives cash and check payers 3.99% off, so the merchant keeps the full card price and pays Slice a flat monthly equipment fee instead, starting at $49.99 for a Clover Flex. Slice calls this a cash discount, and its FAQ says it is not a credit or debit card surcharge program.

Which Slice this is

Another service called Slice shows up in the same searches. This one is the payment business at startslice.com. Its footer says Slice Marketing, LLC is a registered Independent Sales Organization of Citizens Bank, N.A., in Providence, Rhode Island, so the bank on the processing side is Citizens and Slice is the sales channel. The site's terms of service use a slightly different name, "Slice Business Marketing LLC and its affiliates," and put disputes into individual AAA arbitration under New York law.

The math at the register

Posted (card) price $100.00 Cash price, 3.99% off $96.01 Card payer pays extra $3.99 As a markup on the cash price 3.99 / 96.01 = 4.16%

Slice says Dual Pricing offsets merchant fees "without increasing your sale price." That holds if the old shelf price becomes the card price. The customer paying by card then pays what they always paid, and the customer paying cash pays less.

The starter kit is a terminal plus signs for the front door and the checkout explaining the cash discount. The FAQ calls the program a discount for cash or check that is "allowed in all states," and says it is not a surcharge. The homepage line about "recent law changes" rests, in the FAQ, on a May 2011 quote from a Federal Trade Commission spokesman and news coverage of Visa and Mastercard settlements. What Visa itself requires of a cash-discount display is covered in the piece on free processing and surcharges.

The monthly fee

DeviceMonthly price on Slice's sign-up page
Clover Flex$49.99
Clover Mini$59.99
Clover Station$99.99
Clover Station Duo$119.99

Each device also shows a second, higher monthly figure ($90.99 for the Flex). The fixed price covers installation, service, receipt paper, and overnight terminal replacement, and the page pitches it as the price of eliminating processing fees. Under the terms of service, subscription fees bill on the 1st of each month, you can cancel from your account settings at any time, fees already paid are not refunded, and Slice can change the fee with 30 days' notice.

Costs that only appear in the FAQ

Sources

Related on this site


Written by Kaz (pen name). Figures are copied from providers' published pricing pages on the dates shown. We have not used these products. Corrections: contact form.